STERLING SILVER PREMIUM MEATS

Advertising Campaign | Website | Event Design

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Art Director: Hannah Kennedy

Junior Art Director and Graphic Designer: Jordan Nussbaum

Copy Writer: Tim O'Brien

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Sterling Silver is Cargill's premium beef sector. These cuts of beef are targeted towards restaurants with chefs who want to create premium masterpieces. Sterling Silver's consistently high standards for quality grade, marbling and aging have been in place for years, ensuring every cut is tender, juicy and flavorful every time. So it’s no surprise this was the main message they wanted to communicate in their newest creative campaign. I was able to assist on this campaign both in strategy and execution.

 

Sterling Silver has a box subscription for their premium members who are given a plethora of resources every quarter geared towards a specific theme. I was tasked with creating a microsite specific to these boxes, with recipes, trends, tools and many other resources for the chef's who receive these boxes.