RED DIAMOND

Advertising Campaign & Branding

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Art Director: Hannah Kennedy

Junior Art Director and Graphic Designer: Jordan Nussbaum

Copy Writer: Tim O'Brien

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Red Diamond is one of the world's oldest coffee and tea companies. Red diamond's tagline is "expect perfection", so we wanted to tell the story with confidence, but stay away from being too arrogant. Thus, the tagline 'Perfect's Not Easy' was born. This campaign tells the story of Red Diamond's heritage, their perfection and their commitment to perfect coffee and tea. This campaign ran in print publications, through multiple digital mediums, and on social.